Issue 31 : Tuesday, May 13, 2008

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TODAY'S TIP ::
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Today create a graphic for your product. Or create a video
tutorial. It increases the visitor's attention towards your
content.

No matter what you sell or what service you provide ... Just
enlighten visitor's eyes with an image! I increased subscription
rate for my ezine by adding an ezine cover graphic.

Cheap Ebook cover desigining service:
http://www.ebooks-world.com/cheap-ebook-covers.shtml  

Free video creating software:
You can create tutorials or screen capture of your product
in action and display on your site.
http://camstudio.org/
http://www.debugmode.com/wink/  



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TODAY'S ARTICLE ::
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THREE ways to Grab Your website visitor's Attention.

Radhika Venkata (c)


1. Headings and Subheadings:

Visitors don't read the entire copy at first glance. They just
scan through it fast. You have 5 seconds to grab their attention
before they turning off of that page ...

So give them a brief benefits as headings and subheadings. This
will pull the reader in to the main content.

Use words like 'Have you Noticed yet ...', 'Imagine having the
chance of ...' etc in the headines. This way the people will be
enthusiastic and pulled in to the content.


2. Highlightling text:

Use special characters like bullets, numbers, signs or arrows to
highlight the important points. You can use background color to
highlight the text. This way you can list out things like -

* Benefits
* Product features
* Services
* Bonuses


3. Images and Videos:

Always keep images based on your product. Images attracts the visitor's
eyes and acts as a visual promotion. Hire a graphic designer to
create an image. Link the image to the benefits page. You can keep
images like -

* Ebook cover
* Software box
* Video tutorials
* Proof images
* How the software works graphics etc.

What you have to remember is, if your visitor won't stay first 10 seconds,
then you can say bye to him ... While he was there, grab his attention.



Orginal Article:
http://www.webmasters-central.net/articles/Website-Design/45.php
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Radhika Venkata
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